from Joe, inspired by my revisions of the piece on the SF Fair. I have no idea what being "gaslighted" means but am otherwise fascinated:
OK, I thought I gave your piece about the SF Fair a couple of good read-throughs and came up more or less empty. Then I come back and see the “The Bridges of Madison County” bit, the mention of which could not leave me uninspired. Am I being "gaslighted" or just growing old? {{sigh}} It can be so hard to tell the difference anymore. No matter, I see it now...
The mid-nineties. I was trading regularly with Allan by then (and listing occasional ads in the old AB Bookman’s Weekly, the memory of which could trigger a whole new ramble). Madison County had been released in 1992. Rumors swirled almost immediately about a possible movie (Nothing props up the price of a book like rumors of a movie ... even more than the actual fact of the movie being made).
Counting on the imperfect knowledge of the marketplace, sellers in the know scooped up cheap copies of the first printing, marked up the price and sold them to collectors getting in ahead of the wave. And if the mark, er, I mean "collector" was not in the know, our intrepid dealer was more than happy to share said insider information in hushed tones, perhaps a bit too conspiratorially excited than the actual facts should have justified.
“Bridges” was skyrocketing. Three-figure asking prices were not unusual. Some sellers swore that they actually got their asking price (though one of the first lessons you learn as a bookseller is Never Trust a Bookseller, at least when it comes to sales figures).
Books can sometimes seem scarcer than they actually are. The most common reason for this is that vast quantities of the first printing disappear into the hands of speculators -- not collectors but dealers and their network of scouts, scroungers, dealer wannabes and dealer-soon-to-be-s. But there is another factor. For books that go in to multiple printings, those of us scrounging around at the low end crack open so many copies that are *not* firsts that we begin to imagine actual firsts are *really* uncommon.
These days, we have the Internet to bring us back to reality. But in the early days of the Net, you could still actually believe that a first printing of Bridges was scarce. This was pre-database for me so all I have are pieced together shards but I paid just under $9 (including tax) for the first first printing of Bridges I acquired.
Having no faith in the long-term staying power of the title, I hoped to move it fast. But believing it to be fairly uncommon, I wasn’t going to give it away either. I brought it in to Allan as trade bait (he had recently gotten in more Robert Graves titles). He offered me $65 in trade and I was thrilled (and, truth be told, embarrassed) to take it.
After we completed the transaction, he held it up to the assorted regulars and hanger-ons gathered near the front of the store and, after getting everybody’s attention, announced, “Hey, everybody. I bought tripe.”
I pointed out that technically he had traded for tripe and he got a kick out of that. Now that I think about it, it must have been during Friday "services" at Tall Stories, when you could be sure to see all the regulars.
When you sell a book to a dealer you like and/or respect, you always hope s/he does well with it. So I kept an eye out and was pleased to see that the copy I sold Allan moved relatively quickly. For how much and whether it was actual money or trade, I do not know. Still, I was as pleased that it moved for him as I was pleased with my trade for it.
All things considered, it is a relatively common first printing. I’ve owned 11 copies of Bridges over the years. Publishers Weekly reports a first print run of 35,000. A 1993 Variety Magazine article gave 29,000. 25-35K is certainly a reasonable ball park and matches with my experience in finding the book. And I still check them.
Why, you may ask. Well, they consistently sell, though only if you keep your expectations low:
3/11/1998, $45.00 on ABE
5/8/2005 $9.50 eBay auction (opening bid)
6/22/2005 $17.50 on ABE
7/7/2005 $25.00 on ABE
10/26/2006 $22.50, eBay store
12/17/2007 $15.00, eBay store
5/21/2009 $13.05, eBay store
11/18/2009 $15.00, eBay store
... with a copy in stock at $19.50 and another waiting in the wings at $20.00.
To be honest, I don’t have to open every copy I see. First thing I look for is the original $14.95 price. Fastest way to see that is to check the price above the bar code on the rear. If I see the $14.95 price, then I tip the book open to check the rear flap of the jacket. For the first 10-15 printings, there was no Book of the Month Club slug on the flap. Only after seeing the empty space on the rear flap will I actually stop long enough to turn to the copyright page.
This culls about 80-90% of the copies from the set to be actually checked. The movie is no doubt a factor in keeping the book salable. A major drawback is the number of copies being offered as firsts that are not. See, every printing of this book from first to 125th states "First printing: April 1992." For many of the amateur sellers, this statement provides proof positive that it is a first.
Um, wrong! The true first must have the number line from 10-1 on the copyright page. Ignorance of this fact, whether willful or the good-old-fashioned kind, has permanently sullied the market for the book, for better or worse. Just try wading through the drek on line to find a true first.